From Mission To Motivation

MRAC is very pleased to announce the publishing of its workbook on how to build participation in your work. FROM MISSION TO MOTIVATION was written with YOU in mind. Building personal relationships builds audience. A clear understanding of relevant personal motivators is essential to establish a strong foundation to build participation.

American Express, our financial partner in its development, writes "Those nonprofit arts organizations that manage to prosper despite drastic changes to the economic and social environment share a secret: they plan well for their future. In fact, planning is fundamental to your organization’s well-being. That’s why we’re pleased to offer this workbook in partnership with the Metropolitan Regional Arts Council."

The Book

Targeting the small or mid-sized arts group, this workbook is designed for use in self-guided learning or a facilitated workshop process to help build consensus around audience development goals and strategies. We will continue to host workshops on Building Participation, free to our grantees, that will utilize the workbook. Any group that attends a workshop will receive the workbook as a part of the training. In addition, groups that are focusing projects around topics related to Audience Development or Marketing should talk with our staff about obtaining the workbook.

Workshops

Interested in a workshop?
To sign up to be notified of upcoming workshops, click here.

Contact

If you have other questions or want to chat about this, you may email Sharon Rodning Bash at or call her at
651-523-6391.

Purchase

This publication is currently available by mail through Americans for the Arts and the Arts Extension Services.

From Mission to Motivation: A Focused Approach to Increased Arts
Participation
$15.00
by Sharon Rodning Bash

Reviews And Comments From Workshop Participants

"This publication has been incredibly helpful to us as we move forward in
our 15th year to make our chorus stronger and more vital to the communities
we serve. We are using the book as a guide as we move forward with work to
strengthen our audiences, donors and volunteers, as well as providing
individual growth to our leadership and organization."

"I was thrilled today when I received "From Mission to Motivation." I
will read it from cover to cover, especially since it has big print and
a lot of colorful pictures & graphs. It's like a kids book for
professionals. That's a huge compliment, by the way. The easier
anything can be to understand the better."

"Colorful graphics invite the use of this excellent planning tool, and guide
the user through the thought process. Very useful to my community leaders."

"A practical and jargon-free approach to audience development. Invites
participation."

"I can’t wait to go home and call together our staff to brainstorm!"

"Excellently written and presented in a fashion that invites my team to go
to work!"

"I just received the 'Mission to Motivation' manual. As a retired
professional, with a PhD in marketing and consumer psychology, I think this
is first rate. I have struggled all my life in the trenches with the issues
you raise here with hundreds of not-for-profits. In my experience, our
types of agencies rarely are strategically focused. You are exactly right
in starting with mission and core values and moving from there to strategic
thinking. I believe your manual will help many groups becoming learning
organizations which are not afraid to plan, innovate and evaluate. So
congratulations!"

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